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The Real Thing

The layers beneath a showboating world.

Matt Best's avatar
Matt Best
Jun 05, 2025
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people walking inside a building

Instagram and TikTok have no shortage of content showing the most lavish weddings and “perfect” proposals. Whether the posts go viral or not, they are so frequently of the same brand. The aesthetics and objectives have unified, using similar filters and approaches, imitating the idealized images of idols with hundreds of thousands to millions of followe…

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